In the marketing technology landscape, Salesforce Marketing Cloud is one of the most powerful tools for marketing optimization. A critical component within this platform is the Salesforce data extension, a feature that helps manage and leverage your organization’s data. In this blog post, we’ll unravel the concept of data extensions…

Automation is all the rage, and for good reason. It can save you time and money, unlocking new avenues for growth. With that in mind, Salesforce designed a powerful tool to harness automation. Flow Builder is its name, and it’s a one-stop shop for designing, building, testing, and deploying flows that streamline…