If you’ve spent any time in revenue operations, you know the feeling: your team finally gets Salesforce implemented, dashboards are built, pipelines are visible… and then reality kicks in. Sales is using Salesforce, marketing is running campaigns in Agentforce Marketing (formerly Marketing Cloud), finance lives in an ERP, and product…

If you’ve spent time in Salesforce, you’ve probably worked with its APIs—maybe to push lead data in, sync records from another system, or automate some backend workflow. And if you’re using Salesforce Data 360 (formerly Data Cloud), you might be dabbling with real-time data ingestion or zero-copy access to platforms…