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12
Jul
Illustration with the words ‘Marketing Automation’ surrounded by icons and people using devices, highlighting CRM, data, personalization, and campaign tools

What is the Purpose of Marketing Automation?

It seems like everyone in the business world is talking about marketing automation. If you find yourself wondering “what is is the purpose of marketing automation” when you hear people talking about it, we’re here to demystify the practice. Technology has revolutionized the world of marketing, and one of the…

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