If you’re on Salesforce Enterprise (or above), you’re probably sitting on a pile of value you haven’t turned on yet. It’s called Salesforce Foundations—and it’s included at no extra cost for Enterprise, Unlimited, Performance, and Einstein 1 Sales/Service editions. Activate it in minutes and you’ll unlock curated features across Agentforce, Sales, Service, Marketing, Commerce, and Data Cloud—inside the org you already own.

What is Salesforce Foundations?

Salesforce Foundations is a built-in add-on that augments your current CRM with a starter set of cross-cloud capabilities—so you can try more of Customer 360 (and AI) without new contracts or parallel tools. You enable it in your existing org and choose which features to turn on using the Foundations setup page.

Supported editions: Enterprise, Unlimited, Performance, Einstein 1 Sales, Einstein 1 Service. (Availability can vary by region and contract—check the supported editions list.)

Why it’s (actually) free—and how activation works

• Included with your license. Foundations is a $0 add-on for eligible editions. You can activate it via Your Account directly from the setup page. See Foundations on Salesforce.com and the setup guide for the exact clicks.
• Starter usage credits. Some elements—especially Agentforce—run on usage credits so you can pilot real work before you buy more capacity. Salesforce notes starter allocations (for example, 1,000 Agentforce conversations) on the pricing pages and in usage documentation.
• No new org, no long project. You’re enabling features inside your current instance, which means lower change risk and faster time-to-value.

What you get (high level)

Agentforce starter access so you can pilot governed AI agents (suggest → approve → act) inside Salesforce.

Sales & Service features so your team can collaborate on opportunities and cases, with workflows helping to drive efficiency.

Marketing & Commerce capabilities to interact with your prospects and clients on the right platform at the right time, and make it easier to do business with your company.

Data Cloud touchpoints to unify data and enrich context.
Salesforce’s help and product pages summarize the included feature set and “why it’s special.”

Tip: Treat Foundations like a sandboxed expansion pack—prove value in weeks, then decide what to graduate.

A 30-day rollout you can copy

Week 1 — Activate & align

• In Setup → Salesforce Foundations, click Add via Your Account to activate. Follow the setup steps.
• Pick two business outcomes (e.g., faster speed-to-lead, cleaner pipeline hygiene).
• Define success metrics (minutes saved, % of accepted agent suggestions, data freshness) and name owners.

Week 2 — Quick pilots

• Agentforce pilot: Configure an agent to suggest updates to opportunity Next Step and Close Date—require a manager approval for late-stage or high-ACV deals.
• Marketing/Commerce quick win: Stand up a basic audience → email test or a secure payment flow using the included capabilities.
• Service assist: Let the agent draft case summaries/next actions for one queue to speed first response.

Week 3 — Observe & iterate

• Track accepted vs. rejected agent suggestions, minutes saved per action, and % of opportunities with a fresh next step.
• Tighten permissions (least-privilege), and keep approvals only where risk is real.

Week 4 — Decide to graduate

• Promote one workflow from suggest-only to auto-execute with a simple rollback plan.
• Document ROI and schedule the next two pilots.

FAQs leadership will ask

Is this a trial that expires?
No—Foundations is included with eligible editions. Some features use credits; once you exhaust the starters, you can purchase more or throttle usage. See usage & Flex Credits.

Will it break our current setup?
You’re enabling features inside your org. Start with low-risk pilots, use least-privilege access and approvals for high-impact actions, and you’ll keep risk low.

How do we turn it on?
From Setup → Salesforce Foundations, follow Add via Your Account to activate, then configure features on the setup page.

Are we eligible?
Check supported editions (Enterprise, Unlimited, Performance, Einstein 1 Sales/Service). If you’re on a restricted environment (e.g., certain government clouds), availability may differ.

Where Revenue Ops fits

You’ll get more from Foundations with a tight rollout: the right permissions, a human-in-the-loop where stakes are high, and a scorecard that shows time saved and data quality lift. We help teams activate Foundations, set guardrails, and run two quick pilots—so you see value in weeks, not quarters.

Bottom line

Salesforce Foundations is the easiest, lowest-cost way to add AI and cross-cloud capability to the Salesforce you already own. Turn it on, run focused pilots, measure ruthlessly, and graduate what works—and let Revenue Ops get you from “on” to outcomes fast.