Heather Davis Lam, Author at Revenue Ops

Sep

Hands typing on a laptop displaying financial dashboards and reports with charts and graphs on a meeting table

How Consolidating Data Can Improve Revenue Operations

Listen to Heather Davis Lam explain how consolidating data can improve revenue operations, also known as RevOps. Authentically Successful is a podcast hosted by Carol Shultz that features experiences from founders and executives. Heather is the founder and CEO of Revenue Ops LLC, a revenue consulting company. Before becoming a revenue operations…

Aug

Person using a tablet at a desk with a laptop, charts, and graphs in a modern digital workspace

Account Engagement, Marketing Ops

How Does Marketing Automation Help?

You understand the purpose of marketing automation is to minimize the mundane and administrative tasks for marketers so that they can focus on fulfilling customer wants and needs. But, you also have to appreciate how the fundamental characteristics of marketing automation help businesses achieve their company-wide strategic goals. Knowing what to expect…

Jul

Illustration with the words ‘Marketing Automation’ surrounded by icons and people using devices, highlighting CRM, data, personalization, and campaign tools

Marketing Ops, RevOps

What is the Purpose of Marketing Automation?

It seems like everyone in the business world is talking about marketing automation. If you find yourself wondering “what is is the purpose of marketing automation” when you hear people talking about it, we’re here to demystify the practice. Technology has revolutionized the world of marketing, and one of the…

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