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11
Jan
Business team working around a table with CRM (Customer Relationship Management) graphic overlay and digital icons

How To Develop a CRM Strategy

Customers are central to everything you do in your business, but if you don’t have a strategic plan in place for everyone in your organization to connect with your clients, you’re missing a critical opportunity. If you’ve made the move to invest in a customer relationship management (CRM) system, you’re…
16
Dec
Smiling male employee wearing a headset working on a laptop in a modern office with colleagues nearby

Sales Engagement Software for your Sales Team

An effective sales engagement strategy requires a team effort to optimize revenue by providing timely, personalized resources, such as valuable content and relevant educational materials, to potential clients or customers throughout their buying journey. In addition, your engagement team may be responsible for creating deliverables such as case studies, sales scripts, and…

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