Salesforce Archives

Apr

Part 1: Why the Sales-to-Customer Success Handoff in Salesforce Is Mission-Critical

Introduction In a world driven by customer experience, revenue isn’t truly won when a deal closes — it’s earned through successful delivery and onboarding. Yet many companies overlook one of the most crucial steps in their revenue lifecycle: the sales-to-customer success (CS) handoff. This handoff — the moment when a…

Apr

Agentforce, Salesforce

Don’t DIY Your AI: Why Partnering with Experts is the Smarter Move

Building your own AI solution without expert help is a lot like trying to construct a skyscraper without blueprints or an architect. At first, it might seem straightforward — hammer a few pieces together, stand it up, and call it a success. But hidden flaws in the foundation, poor materials,…

Feb

Salesforce

Salesforce Marketing Cloud Data Extensions

In the marketing technology landscape, Salesforce Marketing Cloud is one of the most powerful tools for marketing optimization. A critical component within this platform is the Salesforce data extension, a feature that helps manage and leverage your organization’s data. In this blog post, we’ll unravel the concept of data extensions…

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