If you work in Revenue Operations, you’ve probably noticed that Salesforce product conversations have gotten more confusing over the last year, not less. New names are showing up in roadmap decks. Old names still exist, but they’re being described differently. And suddenly everyone is talking about “agents” instead of workflows.…

Most teams don’t struggle with Salesforce Data 360 because it doesn’t work. They struggle because their most important data doesn’t live where Salesforce expects it to. Product usage sits in one system. Billing lives somewhere else. Support, marketing, and analytics each have their own stack. And then Salesforce Data 360…

Most Salesforce orgs don’t suffer from a lack of data. They suffer from a lack of clarity. If you’ve ever been in a forecast meeting where three dashboards tell three different stories, you already know the problem. The issue isn’t Salesforce reporting — it’s how reports and dashboards are designed,…