From the moment the doors opened today, there was a different feeling at Moscone. It wasn’t just about new features — there was a stronger sense that Salesforce is reasserting purpose, reordering its narrative around how all the pieces fit. By lunchtime, the “360” rebrand had already sparked dozens of…

If you’ve ever heard someone on your team say, “I can’t find the field I need,” or “There are way too many clicks in Salesforce,” then you already know the pain of a bad page layout. As RevOps folks, we spend a lot of time rolling out new tools and…

Enterprise architecture lives or dies on the shape, quality, and movement of data. In Salesforce, that means getting four things right and keeping them right over time: modeling, integration, security, and governance/operations. Below is a pragmatic, field-tested playbook for architects who are past “how do I create a field?” and…