Salesforce Archives

Jan

Overview of Salesforce Flow Builder

Automation is all the rage, and for good reason. It can save you time and money, unlocking new avenues for growth. With that in mind, Salesforce designed a powerful tool to harness automation. Flow Builder is its name, and it’s a one-stop shop for designing, building, testing, and deploying flows that streamline…

Jan

Account Engagement, Salesforce

Our Favorite Marketing Cloud Account Engagement Features

In the dynamic realm of B2B marketing, Marketing Cloud Account Engagement (MCAE), formally known as Pardot, stands out as an innovative force. As a potent marketing automation solution under Salesforce ownership, MCAE aims to elevate sales and build meaningful connections. Despite its advanced capabilities, many of MCAE’s features often go unnoticed in…

Nov

Account Engagement, Salesforce

Giving Thanks for Account Enagement

With the Thanksgiving spirit still around us, the air is filled with the aroma of turkey, awkward conversations with the in-laws, and a sense of gratitude. Operations, specifically revenue operations (RevOps) professionals, are thankful for the tools that make their work more efficient and effective. Among these tools, Account Engagement, formerly Pardot,…

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