If you’ve ever been in the room when someone kicks off a Salesforce project — especially in Revenue Operations — you know the first question that always pops up: “So… how long is this going to take?” It’s a fair question, but it doesn’t have a one-size-fits-all answer. The honest…

Salesforce just dropped an important announcement that’s easy to miss, but it has big implications for how integrations are built and secured going forward. Starting with the Spring ’26 release, Salesforce will disable the creation of new Connected Apps by default across all orgs, marking a major step toward their…

If you work in Revenue Operations, you’ve probably noticed that Salesforce product conversations have gotten more confusing over the last year, not less. New names are showing up in roadmap decks. Old names still exist, but they’re being described differently. And suddenly everyone is talking about “agents” instead of workflows.…