Heather Davis Lam, Author at Revenue Ops

Jan

How Does Revenue Operations Drive Better Value?

There has been considerable talk in the business and financial worlds about how revenue operations drives better value when companies use it to create a more streamlined approach to lead management and revenue enhancement. While the concept has been around for a while, its use has only recently come into…

Jan

CRM, Sales Ops, Salesforce

Sales Ops: Becoming More Strategic Infographic

Sales Operations – what is it, and what does it mean to you? Sales Operations, also known as Sales Ops, is a general term that refers to processes, technology, and activities that support the sales team and enable them to sell more efficiently and effectively. While Sales Ops has been…

Dec

CRM, RevOps

The Key To Revenue Optimization Is Your CRM System

A Guide to Achieving Better Relationships and Interactions Are you a business owner who spends more time on menial tasks than on initiatives directly related to revenue optimization, such as customer relationship management? Do you feel like you’re spinning wheels trying to increase revenue by creating more products? What if…

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