Let’s be honest—if you’ve worked with Salesforce CPQ, you probably have mixed feelings.

It does the job. But it also comes with quirks. Maybe it’s a little rigid. Maybe your quoting logic is too intertwined with legacy decisions. Maybe you’ve stretched it as far as it can go—and now it’s slowing you down.

You’re not alone.

Enter Revenue Cloud Advanced (RCA)—Salesforce’s newer, more flexible offering designed to meet the needs of companies with complex product catalogs, faster deal cycles, and a bigger appetite for scale and automation.

If you’re trying to figure out what’s different between Revenue Cloud Advanced vs. Salesforce CPQ, and whether it’s worth the switch, you’re not alone. Many RevOps and sales ops leaders are finding themselves at a crossroads—keep investing in a system they’ve outgrown, or make the leap to Salesforce’s newer, more flexible offering?

RCA Isn’t Just a “New CPQ”—It’s a New Model

The first thing to understand: this isn’t just a UI facelift. RCA is built differently.

It moves away from the old managed package structure of CPQ and leans into Salesforce’s core platform, with better data handling, cleaner logic, and a lot more flexibility. If CPQ felt like a black box you had to work around, RCA is more like a toolkit you can shape to fit your business.

Here’s what stands out:

• It handles scale better. Want to create a quote using Agentforce? RCA is built for it.
• RCA is more API-friendly. RCA was designed for integration-heavy environments.
• It plays nicely with Data Cloud and Einstein. You get native AI-powered pricing and recommendations baked in.
• RCA can be modular. You don’t need to rip and replace everything at once—you can start with quoting, contracts, or pricing and expand from there.

If your business model is changing faster than your tech stack can keep up, that flexibility matters.

What You Get with Revenue Cloud Advanced vs. Salesforce CPQ

Salesforce has been clear: RCA brings more innovation, faster. But let’s talk specifics. Here’s what it does well—especially compared to CPQ:

• Agentforce Quoting: A new, more dynamic quoting experience that’s simpler to use.
• Usage-based pricing & bundles: Easier to manage, more powerful combinations.
• Contract lifecycle management: Collaborative redlining, approvals, clause libraries—it’s all built in.
• Revenue management tools: Track commitments, pricing waterfalls, and even fulfillment logic.
• Einstein AI features: Think pricing recommendations and smarter cross-sells—out of the box.

If your current CPQ setup requires a ton of workarounds just to quote a complex deal or manage renewals, this shift can be a game-changer.

We go deeper into these topics in our post on how AI is reshaping RevOps with tools like Agentforce.

What About Implementation? Here’s the Real Talk.

We get it—migrating from CPQ to anything new sounds painful. But Salesforce is offering a few different ways to make that transition smoother.

You don’t need to go all-in overnight.

Transition Options We’ve Seen Work:

1. Start with a New Line of Business
   Launch RCA for a new product line or region while keeping CPQ for the rest. This gives you a clean proving ground without disruption.
2. New Org, Clean Start
   If your current Salesforce org is bloated with tech debt, spinning up a new org with RCA might actually be the faster path forward.
3. Phase It In
   Add RCA components—like contract management or quoting—next to your existing CPQ deployment. De-risk the move, piece by piece.
4. Go Full Flash Cut
   For teams ready to rip the band-aid, you can implement RCA in a sandbox and cut over when you’re ready.

We’ve helped teams do all four—there’s no single “right” way, but we can help you figure out what’s right for your setup.

So, Should You Move to Revenue Cloud Advanced?

If CPQ is still working for you—great. No pressure. But if you’re starting to notice friction, or your business is evolving and your quoting engine isn’t keeping up, RCA is worth a serious look.

What we like about it most? It’s not about doing the same things faster. It’s about doing better things, period.

• Cleaner quoting experiences
• Faster time to value
• Real-time data from Data Cloud
• Integrated AI to drive pricing and recommendations
• A foundation that actually scales

If that sounds like where you’re headed, Revenue Cloud Advanced might be a fit.

Need Help Thinking It Through?

We’ve worked with both CPQ and RCA in real-world rollouts, across industries and sales motions. Whether you’re looking for a strategic plan or hands-on implementation support, we’re happy to help.

🔗 A few resources that may help you out:

• Share Data in Near Real Time Between Data Cloud and Google BigQuery
• How Agentforce + Salesforce Data Cloud Can Supercharge Your RevOps Workflows
• The RevOps Maturity Model

Let’s talk about where your quoting system is holding you back—and how to build something better.