Heather Davis Lam, Author at Revenue Ops

Jul

How Talent Optimization Experts Implement a Revenue Operations Strategy

Watch episode 1 of the Rev Ops Roundtable. Our special guest is Michelle Joseph, Director of Client Acquisition & Success at Cedalion Talent and Co-founder of Thrive Collective. We discuss successes, challenges, and advice for those looking to implement a Revenue Operations strategy and Michelle’s experiences when setting this up for her own work. Getting…

May

Marketing Ops, RevOps

Marketing Automation vs. Marketing Operations: What’s the Difference?

We know that the world of marketing can move fast, but sometimes, it seems like it can move a little too fast. Remember when SEO was the next big thing in marketing, then it was social media? Tech has done a lot to transform the industry, and it has recently given…

May

Case Study, CRM, Sales Engagement

Improve Sales Operations: Soil Connect Case Study

Connecting People with Technology See how we helped our client improve sales operations by replacing disparate and manual processes with a centralized and automated system via Salesforce and Salesloft. The Soil Connect sales team realized they could contact more prospects and make those conversations more productive when the new system…

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