14
Jul
Revenue operations team reviewing CRM dashboards and customer data to prepare Salesforce for AI implementation and improve data quality before deploying AI.

Why AI Projects Fail When CRM Data Is Not Ready

Artificial intelligence is everywhere right now. Every week, there’s another announcement about AI transforming sales, marketing, customer service, or forecasting. Platforms like Salesforce continue expanding what’s possible with Agentforce, Data 360 (formerly Data Cloud), and AI-powered automation, making it easier than ever to imagine a smarter, more efficient revenue engine.…
1
Jul
Business executive evaluating AI CRM insights on a laptop with digital analytics and artificial intelligence visualization.

AI CRM: What Business Leaders Should Know Before They Buy

If you’ve been researching CRM software lately, you’ve probably noticed that every vendor suddenly has an AI story. AI-powered CRM. Intelligent CRM. Autonomous CRM. CRM with generative AI. At first glance, they all sound like they’re promising the same thing: less manual work, better forecasting, smarter sales teams, and happier…
29
Jun
Pipeline to Profit podcast cover featuring Heather Davis Lam and Cordell England discussing why manufacturing companies must modernize through CRM, marketing, data, and AI while preserving operational excellence.

Why Manufacturing Can’t Stay Stuck In the 1980’s

Pipeline to Profit Featuring Cordell England of Wirco One of my favorite parts of this conversation with Cordell England from Wirco was that we did not talk about modernization like it was some shiny, abstract buzzword. We talked about it the way real businesses experience it. Messy data. CRM decisions.…

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