Most people get excited about new Salesforce tools until it’s time to actually change how they work. That’s the tough part with Agentforce 360 — the concept makes sense, but adoption is where it can fall flat if you don’t set it up right.

Agentforce 360, for anyone still catching up, is Salesforce’s new AI assistant built into the Einstein 1 Platform. It pulls data from across your org and lets you ask natural questions like, “Which deals are at risk this quarter?” or “What campaigns brought in the most pipeline?”

It’s smart, it’s fast, and it can take a lot of grunt work off your team’s plate. The trick is helping everyone see the point.

1. Start with what’s broken

Don’t lead with a product demo. Lead with a problem.

If your sales reps are tired of building their own reports, show them how Agentforce 360 gets them the same answers in seconds.
If your marketing team is burned out from digging through dashboards, show them how it surfaces top campaigns automatically.

It’s not about “AI.” It’s about making their job easier.

If your team’s struggling to connect the dots between systems, this post might help: How Agentforce 360 + Data 360 Can Supercharge Your RevOps Workflows.

2. Start small

Big rollouts make people nervous. Pick one use case, one department, and let it run for a few weeks.

Focus on something obvious and useful — like having Agentforce 360 pull weekly deal updates or case summaries. Once the team sees how it cuts down their work, they’ll start asking when it’s coming to their side of the house.

That’s the point when you know it’s working.

If you missed it, this article breaks down the “why” behind Agentforce 360: Why Businesses Should Care About Agentforce 360 (Before It Comes Back to Haunt You).

3. Keep it inside the workflow

Agentforce 360 lives in Salesforce, which is great because people don’t have to learn another platform or remember another password.

Make sure they’re using it inside the tools they already touch every day. The fewer extra clicks, the faster it sticks.

4. Talk about AI honestly

When people hear “AI,” they immediately think “automation.” Some even think “replacement.”
Neither is the point here.

Agentforce 360 just takes away the repetitive stuff. It gives people time back to think, sell, or serve customers — not copy and paste data.

The more transparent you are about that, the faster people relax and lean in.

Here’s Salesforce’s overview: Agentforce 360 on Salesforce.com.

5. Keep asking what’s working

Don’t assume the rollout’s done once it’s live. Ask your users what they like, what’s clunky, and what they wish it did differently.

That feedback helps you find the next use case and gives your early adopters some ownership. When people feel heard, they’re more likely to stick with it.

Wrapping it up

Agentforce 360 adoption isn’t a one-time project. It’s a slow, steady shift in how your team gets work done.

Start small, keep it practical, and let your results speak for themselves. Once people see how much time they get back, you won’t need to convince them — they’ll be the ones convincing everyone else.