What Is Revenue Operations?
Are you wondering, “what is revenue operations?” But, more importantly, are you curious about how revenue operations can help you improve your business productivity and maximize growth?
Listen as Heather Davis Lam explains how she transitioned from musician to revenue operations expert. Profiles in Persistence is a podcast that discusses the challenges and successes entrepreneurs and small business owners experience as they build their businesses. Guests not only share their real-world stories, but they impart nuggets of wisdom based on their areas of expertise. Learn how Heather’s company, Revenue Ops LLC, can help you streamline your operations to maximize your revenue.
Conductor of the Internet
Heather is a former musician who started a music business with no business experience. So, inevitably, she decided to go back to school to earn an MBA and a Masters of Science degree in marketing. Incidentally, she ultimately ended up in the technology space.
As disparate as these two disciplines seem, it wasn’t too much of a leap for Heather. She applied the idea of music – a series of notes in a particular order and balanced by rules/conventional wisdom to strike a harmonious chord – to her work with technology. Her technical work involves the coordination of principles and best practices for processes to function and integrate. And, just like an orchestra, each ensemble member needs to know his/her part and the components of the entire system or band to contribute exactly what is needed at exactly the right time.
After working in various sales roles within different organizations for several years, Heather noticed a pattern. The sales team was generally in charge of the people, processes, and technology within a company. However, she believed that an independent team should manage the decisions for an entire operation instead of one particular group. As she researched this issue, she came across the term revenue operations (RevOps).
Composer of Revenue Operations
Heather saw an opportunity with RevOps. It’s a relatively new concept, but she wholeheartedly believes in its efficacy. This strategy supports the alignment of the sales, marketing, and finance functions and the assignment of a neutral team of people who can review the operations from a systems-thinking perspective to make decisions that will drive revenue for the entire business. Hence Revenue Ops LLC was born. The team at Revenue Ops LLC helps other companies implement revenue operations tactics.
Change is what drives Heather’s business forward. Factors like COVID and remote work have impacted data accessibility and visibility requirements. Companies need to break down silos that create blind spots and operational inefficiencies. They turn to RevOps experts to help implement new technology, build new processes, and/or organize data and analytics so that teams can do their jobs more effectively and productively.
Heather plans to grow and scale Revenue Ops LLC while continuing to help her clients succeed. They practice what they preach. Expanding the technology stack, streamlining processes, and monitoring data to make strategic decisions is as much an internal goal as it is a client objective.
“If you’re doing things that are scary to you, you’re growing.”
Heather encourages aspiring entrepreneurs not to be scared of being scared. And, she encourages business leaders not to be afraid of failing. It’s important to try new things to continue to improve. You can use data and analytics to show your results and monitor your growth.
“If you’re properly measuring what’s happening and you’re using the right technology so that you’re spending less time on doing manual work and more time on actually working with your prospects, then you’re going to be able to really build your business and make it stronger and better and faster so that way you’re going to be able to bring in that revenue that you need to bring in.”
Learn more about what revenue operations is and how Revenue Ops LLC can help you maximize your revenue.
About Revenue Ops LLC
Revenue Ops LLC is an experienced team of sales, marketing, and customer success professionals committed to helping clients improve performance. The ultimate goal is to streamline workflows so that our clients can make data-driven decisions that maximize revenue. We apply our deep knowledge of CRM systems like Salesforce and sales enablement tools like Salesloft to optimize sales potential by stimulating and tracking customer interactions.
Learn how we can help you implement a strategy to improve revenue operations and maximize your growth.